Privacy Policy

Violet & Gracious (“we” or “us”) is committed to protecting your personal information when you are using We want our services to be safe and enjoyable environments for our audience. This Privacy Policy relates to our use of any personal information you provide to us through

Who are we?

Violet & Gracious is responsible for the processing of your personal data and acts as the “data controller,” which means we make the decisions regarding the personal data we collect from you.

What data do we collect?

Personal data is any data that can be used to identify you as a person. Violet & Gracious collect data in the following ways:

Placement and delivery of an order

If you place an order through our website, we collect your name, e-mail, billing information, and shipment address in order to complete and deliver your order. In addition, we also offer you the option to store your credit card details in an encrypted and inaccessible format.

Personalise your shopping experience

To make your shopping experience as nice as possible, we collect personal data about your orders. We use this data to personalise our webshop and recommend products you might be interested in. We may also use this data to find patterns that can be used to further optimise our marketing. If you have placed items in your shopping cart while using an online account but have not checked out these items, we may send you an abandoned cart email informing you that the items are still for sale. For this purpose, we collect data about which items are placed in your cart.

Creating your online account

If you create an online account on our webshop, we collect your personal data on a secure server. You are asked to fill in your name, e-mail, billing information, shipment address, and password to allow you to place orders for our products. We store your billing and shipping address so that you do not have to fill in this information for any subsequent purchases.

Optimise general marketing & webshop

The data and feedback we collect about the use of our webshop help us to develop and improve the webshop and other related services.  We collect and store data regarding your online and offline purchase history and behaviour on our webshop, CRM, media and e-mail data in a Data Management Platform (DMP). We may also store data received from other parties (including data vendors and social media) in our DMP. We analyse the data collected to target a specific audience, to match your data with customers that have a similar profile, to link devices that you use, and to show you targeted ads and offers, and to customise your online experience or ship products to you that you purchase offline.

Contact with our customer service

If you contact our customer service, we will collect your name and email address (and any additional data you may provide us with) to be able to respond to your questions or comments or to provide better service.

Recommend products

We will inform our customers (or potential customers after their consent) on new products, specials and other promotional activities by subscribing to our page. If you no longer want to receive these updates, you can unsubscribe by using the relevant opt-out button in the email footer or alternatively send an e-mail to

What do we need your data for?

We only collect and further process your personal data for the purposes mentioned in the previous section. Unless the further use of your data is compatible with the original purpose for which the data was collected, we will ask for your consent before using your personal data for purposes other than those listed above. We will inform you of, and, if necessary ask your consent for, any changes in the use of your personal data. We may use your data for decisions based on automated decision-making, including profiling. For instance, we may use previous purchase data and or browsing data to suggest matching products to those previous purchases. By obtaining your consent, we are able to use automated decision-making both in advertising and on our website. We will inform you of new products, specials and other promotional activities by sending you our newsletter. If you no longer want to receive this newsletter, you can unsubscribe by using the relevant opt-out button in the newsletter or send an e-mail to

How may we share your data?

We will not share your personal data with third parties except as disclosed below or with your additional consent. We may share your personal data with our third-party service providers, including, but not limited to:

Ionos website - who host our servers


Facebook - to show you personalised messages and advertisements

Instagram - to show you personalised messages and advertisements

Google Adwords – to share and display relevant products on Google platforms

These service providers are granted access to some or all of your personal data as necessary for the purposes described above and may use cookies or other automatic collection technology on our behalf. The service providers are contractually restricted by way of a data processing agreement in the way they may process your personal data.

We reserve the right to disclose your personal data to official authorities or third parties to the extent we reasonably believe that disclosure is required by law, or to protect your or others’ rights, property or safety. In certain situations, we may ask for your consent to share your information with other unaffiliated third parties who are not described elsewhere in this policy. Please note that the use of any feature made available to you on our Instagram or Facebook, or the “like” feature (also connected to Facebook), may result in your personal data being collected or shared by us or by others. We cannot control how your data is collected, stored, used, or shared by third-party sites. Please review the privacy policies and settings of these third parties, including the social networking sites, to make sure you understand and agree with how they manage your data. If you do not want us to share your personal data with a social media site or application, you should not access such social media site or social media application. For example, you should not click a "like" button on a product detail page. We may also share your personal data with applicable third parties in the event of a reorganisation, merger, sale, assignment or other disposition of all or a portion of our business, assets or shares.

Legal grounds for processing your data


By the following acts you give us your consent to process your personal data:

Placement and delivery of an order;

Creating an online account;

Contacting our customer service

Necessary for the performance of an agreement

When you place an order, you enter into a purchase agreement with us. In order to process and deliver your order, we need certain personal data, such as your name, e-mail, billing and shipping address. Additionally, when you choose to receive a digital receipt, we need certain personal data such as your email to complete the transaction.

Legitimate interests

We may process your personal data for the purposes of our legitimate interests, except where such interests are overridden by your interests or fundamental rights and freedoms.

For our legitimate business interests, we may process your personal data to:

Personalise our website;

Recommend products that you may be interested in;

Optimise our marketing;

Develop and improve the functionality of our website and social media platforms;

To opt out of receiving interest-based advertising from third parties, you may click on either of the following links, or see more information in our Cookie statement.

In addition, you have the right to object to processing your personal data for interest-based advertising. If you would like to exercise this right, please contact us at 

Please note that if you exercise such right accordingly, this may limit us to process your data for your benefit as set out above.

Data storage

Our company is hosted on the Ionos platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general's applications. They store your data on secure servers behind a firewall.  

All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

Our webshop may include links to website(s) operated by third parties. Such third parties may collect personal data from visitors to their website(s). Nimya cannot guarantee the content or privacy practices of any such third party website(s) and does not accept responsibility for such website(s). We recommend you to read the privacy policies of third party website(s). In the event that we are required by law to inform you of a breach to your personal information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

We do not keep your personal data longer than necessary

Order information

When you place an order for our products, we retain that information for a minimum period of six years following the end of the financial year in which you placed your order. This is in accordance with our legal obligation to keep records for tax purposes. 

We reserve the right to refuse service to anyone for any reason at any time.You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.The headings used in this agreement are included for convenience only and will not limit or otherwise affect these terms.

Prices for our products are subject to change without notice. We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time. We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.

We are committed to providing our customers with the highest quality products and service. However, on rare occasions, products may be found to be faulty or defective. In such cases, we offer the returns facilities as described in our returns policy. Any items where a fault has been caused due to customers negligence, such as, but not limited too, pulls from wear or not following the care instructions, we will not be held responsible.

Please read our returns policy which details how to return unwanted or unsuitable items for a refund.

Correspondence and enquiries

When you make an inquiry or contact us by e-mail or via our contact form, we retain your information for 24 months after the complete resolution of your inquiry.

Mailing list

We retain the information you used to sign up for our newsletter until you unsubscribe or we decide to cancel our newsletter service, whichever occurs first.

In any other circumstances, we will retain your information for no longer than necessary, taking into account the following: The purposes and use of your information both now and in the future (such as whether it is necessary to continue to store that information in order to continue to perform our obligations under an agreement with you or to contact you in the future). Whether we have any legal obligation to continue to process your information (such as any record-keeping obligations imposed by relevant law or regulations). Whether we have any legal basis to continue to process your information (such as your consent). Any relevant agreed-upon industry practices regarding how long information should be retained.

Where your data is processed

Your data is processed within the European Union.


Cookies are small files that are downloaded onto your computer or other web browsing devices when you access certain websites. Cookies allow a website to recognise a user’s device and help your web browser navigate through the website by allowing you to log in automatically or remembering settings you selected during an earlier visit. Cookies do not harm your computer and most web browsers allow you to turn off cookies by clicking on the relevant menu of your web browser. If you do not collect cookies your user experience may be affected on our website.

We use cookies to keep track of your current shopping session so that we can store items in your shopping basket which enhances your personal shopping experience and makes the interaction between users and websites faster and easier. We do not use cookies to collect or record information such as your name, address or payment details.

We use cookies on our website for the following primary functions:

  • For technical purposes essential to the operation and function of this website, such as keeping track of your current shopping session and enabling you to select multiple items before proceeding to checkout and pay for products.
  • When interacting with our website, the website will remember preferences you make (for example, your user name, language, and/or currency). This makes your shopping experience easier, more personal and more enjoyable.
  • Website analytics cookies used to measure and analyse how our customers use the website. This allows us to continuously improve our website and your shopping experience.
  • To enable us to fulfil our contractual obligations to third parties, for example, to pay a partner if you have been directed to our website by following a link from another website.

Most web browsers automatically accept cookies. Unless you have adjusted your browser settings so that it will refuse cookies, cookies will be set when you access this website. By using our website you agree that we can place these types of cookies on your device and access them when you visit the website in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at   Please note that by deleting or disabling future cookies, your user experience may be affected, and you might not be able to take advantage of certain functions or features of our website.

Online Advertising

Violet & Gracious may participate in interest-based advertising. As described above, we may automatically collect data regarding how you browse websites, use applications, and shop in order to enhance your customer experience, improve our customer service, and provide you with communications and promotions from us or others. The objective of interest-based advertising is for Violet & Gracious to show you ads that are more relevant to your interests. You can limit Violet & Gracious ability to collect and use your data for these purposes. To opt out of receiving interest-based advertising, click on the following link:

To successfully opt out, you must have cookies enabled in your web browser.

Your privacy rights

Under applicable privacy laws (General Data Protection Regulation (GDPR)), you have, inter alia, the right to:

Ask for access to your personal data (access);

Ask to change or correct your personal data (rectification);

Ask to delete your personal data (erase/right to be forgotten). Please note that although we will grant a request to delete information if required by law, in many situations we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another one of our business purposes;

Ask to restrict the processing of your personal data (restriction);

Ask to transfer your data to another controller or to yourself if we have processed your data based on your consent or based on the agreement you have entered into with us (data portability);

Object to the (further) processing of your personal data if we have processed your data based on our legitimate interests (objection).

If you would like to know more or would like to invoke your rights, please contact us at 

Objection & complaints

If we have collected personal data from you on the basis of our legitimate interests, you can at all times object to the processing of your personal data by contacting us at 

Unless we have compelling legal grounds for the processing which override your interest to stop the processing, we will stop processing your personal data.

If you do not agree with our decision in relation to your personal data, you have the following options:

Contact us, so that we can try to resolve the issue together. You will find our contact details below, please email to discuss and manage this further. 


Our Privacy Statement may change from time to time to reflect changes to our services or changes in the applicable privacy laws. We will not reduce your rights under this Privacy Statement without your explicit consent. We will post any changes to our Privacy Statement on this page. We will notify you personally, for example through an email notification, of significant changes to our Privacy Statement.

Terms of use

Only you and we shall have any rights to enforce any term of the contract formed between us. The contract formed between us, which includes these Terms of Service and any document referred to in them, constitutes the whole agreement between us and supersedes all prior agreements (written or oral), arrangements and understandings between us relating to the same subject matter.

If any of these Terms of Service or any provision of the contract formed between us is held by any court or other competent authority to be invalid or unenforceable in whole or in part, the affected term or provision will be removed from the remaining terms and provisions, which shall continue to be valid.

To the maximum extent permitted by applicable laws, these Terms of Service, and any dispute or claim arising out of or in connection with these Terms of Service (including non-contractual disputes or claims), shall be governed by English law. The courts of England shall have non-exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms of Service or their subject matter

Minors providing personal data

Persons below the age of 18 may only provide personal data to Violet & Gracious if they have written consent from one of their parents or a legal guardian who has read this privacy statement.


Violet & Gracious is responsible for the processing of your personal data and acts as the controller. If you have any questions, feedback or want to know more about how your personal data is processed, or if you want to access, correct, or remove your personal data, please contact us at

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